There's no doubt that video as a medium is now more prevalent than it has ever been before. From social media to corporate communications and marketing, it's an all-consuming force that is rapidly dominating our daily lives. Facebook feeds are filled with autoplay broadcasts. YouTube is quickly outstripping the traditional methods of video digestion. And increasingly, companies and brands are scrambling over themselves to nail the next best bit of shareable content.

Viral, once a word of great negative connotations, is now - in a video-sense at least - a much sought after commodity. Consumer habits are changing and video is at the forefront of this revolution.

That's why at FlagonDry, videos are such an important part of our offering. With over a decade's worth of experience in the production industry - we understand what an important tool they are playing in how we go about our business day-to-day. We understand the challenges that many companies face when trying to determine what content will connect and cut-through with their audience and their customers - and we help guide them to creating informative, accessible and effective communication that has tangible traction.

It may be an overused and much maligned cliché, but the phrase 'content is king' has never been truer than now. Video is most certainly the future and we're only just beginning to recognise that this is the tip of an incredible content iceberg that is on a trajectory to consume more and more of our lives.

#FlagonDry #CreativeContent #VideosWithPurpose